Constellation Brands Takes National and Local Retail Surveys Mobile with Flowfinity Enterprise Apps
New case study from Flowfinity Wireless describes how this leading beverage company streamlined retail execution and distributor management with a mobile solution
VANCOUVER, BC, Sept 9, 2014 - Flowfinity Wireless Inc., a proven provider of enterprise mobile apps, today released a new case study featuring Constellation Brands, one of the world's leading producers of beer, wine and spirits.
The company's U.S. field sales team adopted Flowfinity software to streamline national survey data collection by replacing paper and spreadsheet processes with a mobile platform. Constellation Brands has since achieved real-time, actionable field data for planning, managing distributor activity, and optimizing sales opportunities at over 500,000 accounts across the country.
Flowfinity was selected over other solutions for its extensive offline functionality, the ability to aggregate data collected in the field in real-time, and the flexibility to enable local managers to create their own surveys.
With Flowfinity, Constellation Brands monitors critical information such as point-of-sale execution and on-premises brand representation. "Reducing the administrative burden of managing execution has also allowed us to conduct more surveys, more often, to increase data collection opportunities across the organization," said Chuck Cronkhite, Director of Sales Training at Constellation Brands.
In addition to national surveys, Flowfinity empowers local teams at Constellation Brands to create and conduct their own surveys specific to the needs of their particular markets. Given the technology to collect standardized, accurate execution data and instantly aggregate it into daily or weekly reports, local teams have improved management and accountability of their distributor partners.
"Flowfinity has enabled us to streamline our field sales objectives on a local basis, and provided us with insight into what our business looks like at a national level as well," said Cronkhite. "We've achieved a very systematic, standardized system for collecting data at sales accounts that we can report on in real-time and hold our distributor partners accountable towards their execution."
"At Flowfinity we have a proven track record of helping Fortune 500 consumer goods companies streamline field operations and retail execution," said Larry Wilson, VP of Sales and Marketing, Flowfinity. "We are excited to partner with Constellation Brands as they continue to develop new opportunities to drive sales force effectiveness with enterprise mobile apps."
For more information, read the case study at http://www.flowfinity.com/customers/constellation-brands-retail-execution.aspx.
Flowfinity provides a proven, fully customizable solution for building enterprise mobile apps without programming. Since 2000, Flowfinity has helped leading companies across industries improve productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on smartphones and tablets, Flowfinity enables mobile teams to access, survey, report, and share information when and where they need to. Top global brands in consumer goods and other industries rely on Flowfinity software as the standard technology for automating critical business processes. For more information, visit http://www.flowfinity.com