American Beverage Marketers Improves Retail Execution and Drives Sales with Flowfinity Mobile Audits


VANCOUVER, BC, Sept. 20, 2016 - Flowfinity Wireless Inc., a proven provider of enterprise mobile apps, today released a new case study describing how American Beverage Marketers (ABM), a leading distributor of premium cocktail mixes, improves retail performance with smartphones.

ABM uses Flowfinity mobile apps to automate retail audits and national on premise (NOP) account surveys, previously recorded in emails and excel spreadsheets. Sales teams can efficiently perform retail activities and gather valuable in-store data including promotional pricing, product usage, and customer feedback. Real-time results are then immediately shared with management for better visibility and control in the field.

"Flowfinity gives us the ease of reviewing and collecting data in a central location. Management can quickly identify needed changes, which can be pushed out immediately to all devices, instantaneously," said Imad Makdah, CIO, American Beverage Marketers. "This enables them to make decisions better, and to drive sales."

Flowfinity software enables ABM to instantly modify mobile apps as soon as business practices change. Updates are made across all platforms, so sales managers and products reps are always working with the most up-to-date forms in the field.

With Flowfinity's native, offline-capable mobile device app, users can capture rich data directly in forms. For office workers, there is a built-in web browser portal to give them full app functionality at their desks. ABM's day-to-day activities in retail stores are now streamlined, allowing key stakeholders and customers to always be in the loop about retail performance.

"We're able to present our clients with graphical audit reports that point out key successes and growth opportunities. The ability to include photos directly in the retail audits is priceless."

"We're able to present our clients with graphical audit reports that point out key successes and growth opportunities. The ability to include photos directly in the retail audits is priceless."

To read the case study, visit: http://www.flowfinity.com/customers/american-beverage-marketers-retail-execution.aspx.

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile apps without programming. Since 2000, Flowfinity has helped leading companies across industries improve productivity, engage management, and gain business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on smartphones and tablets, Flowfinity enables mobile teams to collect, access, report, and share information when and where they need to. Top global brands in financial services, field technical services, consumer goods and other industries rely on Flowfinity software for automating critical business processes. For more information, visit http://www.flowfinity.com.

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