Flowfinity Announces Case Study Showcasing Sales Excellence for GE Money

October 24, 2007

Vancouver, BC, Canada

Flowfinity Wireless Inc., a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise, today is announcing the publication of a case study on the business benefits for GE Money, the financial services unit of General Electric, having deployed Flowfinity Actions on BlackBerry® smartphones from Research In Motion (Nasdaq: RIMM; TSX:RIM).

At GE Money, Flowfinity Actions was selected and deployed to develop a more responsive and flexible approach to make business intelligence, gathered from customers visits, available to sales management for better decision making.

Flowfinity Actions is a multi-purpose wireless application combining access to data, assignment of work, tracking of progress, and reporting of outcomes. The forms based application is designed to improve operations and to empower business managers to “Take Action” on critical business issues.

Using Flowfinity Actions, GE Money received business benefits in four key areas:  
1. Faster key performance indicator reports for business decisions

2. Reduced paperwork for sales teams

3. More responsive sales force

4. Better customer relationships

Moreover, the customer now has a cost-effective way to customize their data collection. At least 25% of costs were eliminated by going this route versus a fixed solution that only supported a single form.

Access to this published case study and more details on Flowfinity Actions can be found at http://www.flowfinity.com/customers/case_gemoney_actions.html where you can also register for a webinar to see how to use Flowfinity Actions for sales force effectiveness.