Vancouver, BC, Canada
Flowfinity® Wireless Inc., a
leading provider and enabler of
adaptable smartphone business
applications, today announces the
release of mobile Retail Performance
Management (RPM) applications for
conducting retail audits on
BlackBerry® smartphones. from
Research In Motion (Nasdaq: RIMM;
TSX:RIM). Retail Performance
Management is all about improved
insight into the retail channel.
Where once the results from retail
audits took weeks to get into
management reports, now, with
Flowfinity’s latest mobile retail
audit application, results takes
only minutes. The Flowfinity
approach enables any consumer goods
manufacturer to acquire retail
performance intelligence quickly,
and to gain immediate insight. This
accelerated information flow enables
Fast Moving Consumer Goods (FMCG)
companies to be highly responsive to
the retail market, giving them a
distinct competitive advantage.
Flowfinity Retail Performance
Management (RPM) applications
replace traditional clipboards and
spreadsheets with smartphone-based
surveys that deliver key performance
indicators (KPI) on products and
competition instantly to management
following routine retail audits.
Flowfinity’s award- winning mobile
retail audit solutions enable better
insight and decision making for Fast
Moving Consumer Goods (FMCG)
companies while reducing costs and
improving productivity.
"Better insight is key to managing fast moving consumer goods in highly competitive retail channels."
states Eric Ginsburg, Associate Manager for Sales Operations, H.J. Heinz. "Flowfinity’s customizable BlackBerry applications gave us a greater ability to influence performance at the retail level through faster access to detailed reports."
"One of my customers reported a 75% cost reduction of operating their retail surveys using Flowfinity’s solution in comparison to their previous fully-outsourced, paper-based approach of collecting sales channel data"
says Larry Wilson, VP Sales and Marketing, Flowfinity Wireless, "… an annual saving of over $250,000 for my client!"
Flowfinity’s RPM applications are easy to deploy, customize, and update, and do not require programming or expensive IT
projects to implement. In addition, the generation of real-time management reports on brand performance greatly reduces the response cycle between the field and management. To meet the needs of both enterprise and small and medium businesses (SMB), Flowfinity created two RPM releases:
-
Flowfinity Audits for Retail Performance Management: an out-of-the box retail audit solution with powerful built-in reporting functionality ideal for SMB’s or enterprise clients needing a quick audit solution with immediate reporting.
-
Flowfinity Actions for Retail Performance Management: a fully customizable retail audit application that remains simple to deploy and update but allows for workflow processes and more customized reporting functionality for enterprise clients with more complex requirements or integration with other systems.
More details on the retail audit solutions from Flowfinity:
http://www.quickretailaudits.com
