Laura’s Lean Beef Featured as a Standout SMB by CGT Magazine for Automating Retail Store Audits with Flowfinity Actions
April 19, 2011
Vancouver
Flowfinity Wireless Inc., a leading provider and enabler of adaptable
smartphone business applications, today announces that its customer,
Laura’s Lean Beef has been selected by CGT Magazine as one of ten standout CPG small and
medium size businesses (SMBs). The featured SMBs thrive in a fragile economy
and strong market competition thanks to true product innovation, must-have
technologies, consumer insights and non traditional marketing strategies.
Laura’s Lean Beef improved sales force communication and sales channel data
collection by deploying Flowfinity Actions for Retail Audits
on BlackBerry smartphones of their sales reps who visit the 7,000 stores that carry
their
products. With real-time data and analytics, managers are able to stay on
top of inventory and customer service.
"Using our new mobile solution gave us an important competitive advantage:
we were able to double the number of sales calls completed per day," said
Jeff Tanner, Director of Information Technologies, Laura's Lean Beef, "while
also improving quality assurance responsiveness -- resolving issues in a
matter of hours instead of a number of days."
Laura’s Lean Beef recently garnered industry recognition with an Honorable
Mention in the Mobile CRM category of the 2010 Mobilizer Awards. Also, CGT
Magazine’s editors picked Flowfinity in its 2011 Readers’ Choice Awards for
having established a standard for mobile applications at CPG companies, such
as Laura’s Lean Beef, Heinz, Bacardi, and Anheuser-Busch, to achieve sales
excellence by monitoring in-store merchandising compliance.
Click to read the Laura’s Lean Beef
case study and see more examples of how
other leading companies have extended business processes to their mobile
employees with Flowfinity Actions.
Click
to read about the Consumer Goods Technology Outstanding SMB Awards.
