How Food Brokers Can Improve Service with Mobility

Dec 18, 2012


Retail AuditFood brokers have to keep track of distribution and display of their clients' products, promotions, product rotation, expiry dates, and management of dispersed employees; all while maintaining relationships with retail managers and even selling more products.

Food brokers that have found a mobile solution to manage these tasks find it hard to imagine going back to paper forms, phone calls, and spreadsheets. For others, there remains an untapped opportunity to improve data capture, workforce management, and reporting from the field.

Some common pain points that we hear include:

  • Delays in getting information from retail stores to head office
  • Soaring mileage and gas costs
  • Too much time spent on data entry such as typing store survey results into spreadsheets
  • Accountability of staff in the field
  • Limited ability to share real-time information with retail stores and consumer goods manufacturers
  • Difficulty in generating reports or performing analysis on retail conditions
  • Hard to interpret handwritten forms

Food Marketing Inc., a food broker that services major retail stores across the Southeastern U.S., selected Flowfinity software and Samsung Galaxy tablets to replace paper and spreadsheet reporting on retail conditions, timesheets, and product sales orders. The company improved productivity and customer service, while dramatically reducing mileage costs.

What are some of the challenges you face with delivering or receiving food brokerage services?

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