Flowfinity® Actions Improves The Retail Audit Process For Bacardi U.S.A., Inc.
Flowfinity Announces a New Case Study that Demonstrates Improved Product Performance and Significant Cost Reduction for Bacardi U.S.A., Inc. Using Smartphones to Conduct Surveys
September 24, 2009
Vancouver, BC, Canada
Flowfinity® Wireless Inc., a leading provider and enabler of adaptable smartphone business applications, today announces a success story where smartphone-based surveys created clear cost benefits for Bacardi U.S.A. Inc., (the U.S. import, sales and marketing arm of one of the world’s leading spirits and wine producers) having deployed Flowfinity Actions on BlackBerry® smartphones from Research In Motion.
Bacardi needed to improve management responsiveness following national data surveys. The challenge facing Bacardi was their outsourced, paper-based survey process was error-prone and could take up to three months to generate management reports. Bacardi management needed highly accurate data that they could act on immediately.
Flowfinity’s award winning application for BlackBerry smartphones gave Bacardi management better insight and decision making ability while reducing costs considerably.
"Now, when we do a survey, by the next day we have access to that rolled up information, says Greg Maloney, Business Reporting and Analytics Director, Bacardi U.S.A., Inc.,. "The reports from Flowfinity allow our executives and sales managers to immediately take action on any findings we see from the data."
One of the reasons Bacardi chose Flowfinity was its flexibility to adapt to existing in-house processes and systems, while at the same time making it easy to design, deploy, update and add new surveys without needing a developer.
More details on Flowfinity Actions and other retail audit solutions from Flowfinity: http://www.quickretailaudits.com
More details on the case study showcasing Bacardi: http://www.flowfinity.com/customers/case_bacardi_actions.html
