General Electric - GE Money

GE Money provides financing and credit card services to retailers wanting to reinforce customer loyalty by offering branded and private label financial options. They needed to develop a more responsive and flexible approach to make business intelligence, gathered from customer visits, available to sales management for better decision making.

Case Study Summary

In Depth Case Study

View a Recorded Webinar on Sales Effectiveness (details below)

Sales Effectiveness through Mobile Solutions Webinar - Presented on November 8th 2007, this is a 1 hour webinar on the use the subject of using mobile solutions to improve sales effectiveness. Using the GE Money case study as an example, this session discusses business strategies that can be employed to improve customer interactions and management reporting and demonstrate how easy it is to configure customized business process templates using Flowfinity Actions.

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