Marketing Communications Specialist

Job Description

Flowfinity Wireless is seeking an enthusiastic and technology-savvy Marketing Communications Specialist. Working within a team of marketers that report to the Vice President, the Marketing Communications Specialist will assist in creating persuasive marketing content that generates B2B demand for our no-code platform.

This is a full-time position with a hybrid working arrangement based near Granville Island in Vancouver, BC.

Who We Are

Founded in 2000, Flowfinity is an established technology company based in Vancouver. We help businesses across industries run more efficiently by replacing legacy processes with custom apps that enable teams to digitally collect, access and share information where and when they need it.

You'll help grow our international customer base, ranging from SMBs to Fortune 500 companies in a variety of industries. Business and IT leaders rely on our platform to create custom applications and IoT solutions for data collection, process automation and asset management that drive competitive advantage.

What We Offer

Get hands on experience with emerging technologies and gain experience in a fast-evolving industry. Our small but mighty team wants your input to help us move the needle and drive profitable growth in the B2B tech sector.

Enjoy work life balance in a family friendly business environment. You'll have your own dedicated workspace in our offices (just off the Broadway transit corridor) with the option to work remotely most days, Monday – Friday, 9-5. iPhone and laptop are provided.

Explore opportunities for paid training and education along with a competitive salary based on experience.

About You

You have an aptitude for understanding enterprise customer needs and the ability to learn and write about the benefits of digitization and workflow automation from a customer-centric perspective.

You are an engaging storyteller, and a fast learner who is comfortable with new technology and have a desire to build your career in B2B marketing.

The key criteria for this position are the ability to research and write persuasive web content while staying on top of technological trends!

Key Responsibilities

  • Assist with B2B marketing campaign planning and execution
  • Write compelling blog posts and case studies on technical topics
  • Plan and coordinate social media content and monitor post engagement
  • Create effective website and landing page content that converts
  • Produce e-newsletters and various mass email communications
  • Select and edit graphic images and stock photos for web and print
  • Assist with promotional and instructional video scripting and production
  • Write copy for PPC ads and assist in Google Ads campaign execution
  • Perform keyword research and recommendations for SEO and PPC
  • Assist in producing premium long-form assets including white papers and articles for placement in industry and trade publication
  • Pitch articles and develop relationships with industry and trade publication editorial boards and advertising departments
  • Communicate with product experts and customers as needed
  • Assist in maintaining and optimizing marketing automation campaigns
  • Create and update assorted print and digital marketing collateral
  • Manage email marketing segmentation lists and perform other administrative duties as required

Desired Skills and Qualifications

  • Highly developed copywriting, editing or creative writing skills
  • Ability to research technical topics and effectively explain benefits to a B2B audience
  • Excellent communication skills both internally and externally with clients
  • Detail oriented and organized with the ability to prioritze tasks
  • Ability to work effectively within a team as well as be independently motivated with minimal supervision
  • Familiarity with popular social media platforms (LinkedIn, Twitter, Facebook etc.)
  • Familiarity with marketing automation platforms such as HubSpot or similar is an asset
  • Familiarity with best practices for SEO, SEM, landing page optimization, social engagement, etc. is an asset
  • Familiarity with graphic design software such as Affinity Designer, Photoshop, Canva or similar is an asset
  • Basic knowledge of HTML or content management systems is an asset
  • Previous experience in a B2B marketing role or internship is an asset
  • Bachelor's Degree in Business, Commerce, Marketing, Communications, or other field combined with relevant training or experience

Please apply with your resume:

Thank you in advance for you interest only selected candidates will be contacted.

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