Food Brokerage Company Selects Flowfinity Mobile Apps for Retail Execution Management

Food Marketing Inc. cuts operations costs and saves up to 60% of staff time with retail audit and timesheet apps on Samsung Galaxy tablets

VANCOUVER, British Columbia, Sept. 18, 2012 - Flowfinity Wireless Inc., a proven provider of enterprise mobile applications, today announced that Food Marketing Inc., a Florida-based food brokerage company, has launched Flowfinity mobile apps to manage retail merchandising and field staff performance as they conduct 350 retail audits each week in over 1900 major grocery chains.

Food Marketing needed a way to improve on their paper-based method of recording retail audit observations in stores. Using Flowfinity mobile apps, sales reps now enter store data on their tablets such as out-of-stocks, shelf tag status and number of items in the store. If required they can also take a photo of the shelf and attach it to the audit form. Overall, changes to the retail audit process have led to 20% time savings by staff in the field and 60% savings in supervisors' time.

Audit results are now submitted immediately to head office for real-time insight into store conditions. This allows Food Marketing to provide better customer service and address issues immediately. “Flowfinity has given us a competitive advantage,” said Rob Bryant, CFO, Food Marketing. “The ability to be proactive instead of reactive is what sets us apart from our competitors. Real-time data is the difference.”

Now the company can quickly perform detailed reporting, which was difficult and time-consuming with the paper system. “Now, rather than taking weeks, it only takes me a minute to run report(s),” said Brenda Nash, Retail Coordinator, Food Marketing. “With Flowfinity, we can run reports from a sales standpoint to identify where there are voids and opportunities to increase sales.”

Food Marketing also uses GPS and time tracking within Flowfinity retail audit forms to improve the accountability of staff in the field. Every audit form is time, date, and GPS-stamped for accuracy. This allows Food Marketing to validate payroll, and verify whether optimal call routes are being followed that result in 50% fuel consumption cost savings.

For more information, read the Food Marketing Retail Execution Case Study.

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile applications without programming. Since 2000, Flowfinity has helped leading companies across industries empower their mobile workforces in order to enhance productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on Android, iPhone, iPad and BlackBerry tablets and smartphones, Flowfinity enables mobile teams to access, report, and share information when and where they need to. Top global brands in CPG and other industries rely on Flowfinity software as the standard technology for automating critical business processes. For more information, visit

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