Maximizing Sales Performance at Store Level: Flowfinity Announces a New Whitepaper

Gaining real-time insight through quick, cost effective retail audits enabling CPG manufacturers to verify shelf, promotion, and competition status

December 1, 2010
Vancouver, BC

Flowfinity Wireless Inc., a leading provider of adaptable smartphone business applications, today is announcing the publication of a new white paper demonstrating how leading CPG companies improve sales performance and compliance using mobile solutions to audit shelf position, promotion compliance, pricing levels and competitor activity. This white paper is designed to answer questions CPG executives have about using smartphones for mobile automation to improve compliance and sales performance.

This White Paper summarizes important issues for CPG companies to consider, such as:

  • Impacting sales performance by managing merchandising execution
  • Closing the gap between planning and execution of in-store programs
  • Improving visibility of and immediate feedback on in-store activities
  • Increasing insight through more reliable and accurate data from the point-of-sale
  • Gaining a competitive edge by responding in real-time to store level issues and opportunities
  • Reducing the overall cost of setting up and running retail audits
  • The business value of a mobile retail audit solution

“We are frequently asked about the business case for an investment in mobile technology,” said Larry Wilson, VP of Sales and Marketing, Flowfinity Wireless Inc. “CPG executives want to make sure that mobile solutions will pay back quickly. This white paper uses examples from successful mobile deployments to illustrate the ROI of mobile retail audits.”

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