Food Brokers Improve Competitive Advantage with Flowfinity Actions 6.2

Flowfinity Actions allows food brokers to streamline business processes and enhance transparency of service delivery for their clients

VANCOUVER, British Columbia, Jan. 18, 2012 - Flowfinity Wireless Inc., a proven provider of enterprise mobile apps for business process automation, today announced a mobile solution that helps food brokers improve the efficiency, quality, speed and coverage of the services they provide to their clients.

Flowfinity Actions allows food brokers to migrate paper-based tasks to smartphones and tablets, streamline business processes, and improve the value proposition of their service offering. The mobile software solution lets field teams provide accurate, transparent reports for clients, giving them timely access to information about work performed and in-store conditions observed during store audits or surveys.

Automated reporting, photos, GPS location stamping, and automatic timesheet billing can be implemented to add further value to the services food brokers provide. Overall time in the store can also be reduced or allocated to other high-value activities.

Flowfinity Actions offers the additional benefit of cross-platform support for popular devices including iPhone, iPad, Android and BlackBerry, giving brokers the opportunity to leverage the variety of available device types, including those that are employee-owned (BYOD). This feature also reduces the risk of implementing device-dependent solutions.

"Flowfinity Actions allows our team of field representatives to track in-store conditions, update our clients on retail execution faster, and spend more time on merchandising activities," said Rob Bryant, CFO, Food Marketing Inc. "This lets us deliver higher quality services, more efficiently." Food Marketing is a food brokerage services company headquartered in Florida.

"Food brokers responsible for merchandising can benefit from the same Flowfinity software currently in the hands of Consumer Goods field sales teams," said Larry Wilson, VP of Sales and Marketing, Flowfinity. "With Flowfinity Actions, brokers can provide more transparent communication and more effective retail execution management to their customers."

For more information on deploying Flowfinity Actions mobile apps for food brokers or other industries served, visit

About Flowfinity

Flowfinity provides a proven, fully customizable solution for building enterprise mobile apps without programming. Since 2000, Flowfinity has helped leading companies across industries empower their mobile workforces in order to enhance productivity, engage management, and improve business insight through all areas of the organization. By making it easy and fast to mobilize day-to-day business processes on tablets and smartphones, Flowfinity enables mobile teams to access, report, and share information when and where they need to. Top global brands in CPG and other industries rely on Flowfinity software as the standard technology for automating critical business processes.

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